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https://hbr.org/1997/01/the-four-faces-of-mass-customization

https://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-keep-up-with-consumers

https://www.fastcompany.com/3064239/is-customization-the-future-of-the-beauty-industry

Customization is the next front for luxury retailers

 

 

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