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For Immediate Release: Alex&Tay Disrupts Nail Polish With Custom Nail Color App

For Immediate Release: Alex&Tay Disrupts Nail Polish With Custom Nail Color App

alex&tay nail polish app

True Customization In Beauty Products Has Arrived With Millions Of Colors And Personalized Labels.

For almost 100 years, trends in nail polish color have been decided by a powerful, but small group of designers. That inability to create a unique, personal color has inspired a group of entrepreneurs to create a revolutionary new app to put the power of choice into everyone’s hands.

The team behind the Alex&Tay app focused their technology on disrupting a hundred year-old business by bringing to market a patent-pending custom nail color system. It offers consumers the ability to choose any color and create their own custom nail color and name it themselves. For the first time, consumers have the power to design their own unique color of high-performance, 7-Free nail polish.

Paul Wolff, founder and CEO of Alex&Tay says, “It’s as easy as snapping a picture, tapping a color, and creating your own custom, high-quality nail polish named to reflect your sense of humor, fashion or mood. And you get your custom color in about a week.”

Alex&Tay creates a new category in beauty, by offering not just a few dozen colors, but millions of colors. As consumers match the colors of their lives in the app for iPhone or Android, a new type of customized fashion accessory emerges, reflecting moments, moods, connection to other fashion elements and personalized interpretations of color that has never been seen before.

Wolff says, “With our custom nail color system, you can match your world in just seconds – it’s really easy and fun to use.”

Alex&Tay polish is formulated with the highest quality ingredients and has become the first nail brand to earn a Silver level Material Health Certificate for their product through the Cradle to Cradle Products Innovation Institute. The C2C Silver certification means that Alex&Tay polish products contain no substances known or suspected to cause cancer, birth defects, genetic damage, or reproductive harm. The company takes their commitment to improving human and environmental health through every stage of the products development including materials used for packaging that are recyclable. A first for the industry.

App Store Link:

Google Play Link:



The Company was founded in 2016 with the express purpose of user generated design, on the go formula generation and rapid manufacturing technology to the beauty space, starting with nail color. The founders come with unique expertise in consumer technology and color development, chemical formulation and beauty industry experience. To learn more, go to

Media Contact: Patty Schmucker, (310) 867-3642,



App screens:

Nail Polish Bottle:

Woman with nail polish:



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