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Custom Nail Color – Create Your Own Custom Nail Polish Color And Name

The World's First Custom Color Nail Polish.
Snap A Pic...Tap A Color...Create Your Polish.

Millions Of Colors
At Your Fingertips.

Alex&Tay is the world’s first Custom Nail Polish system. Not just a handful of colors, a whole world of color. Snap a pic…tap your color…create your polish.

Colors inspired by our
Design Ambassadors

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sustainable nail polish
cruelty-free nail polish
american made nail polish

There's More To Color
Than What You Can Buy
At Salons And Stores.

Choose Colors That Make You Super Happy!

Name your polish, any name you want, even include emojis! With our custom nail color system, you can match your world in just seconds!

COLOR MATCH Custom Nail Color

You’re the designer. Available in millions and millions of personalized colors. Literally the world at your fingertips. A unique polish system with rich, dense and true color that glides on smoothly and dries fast and hard. Snap a pic, tap a color and create your unique shade!

COLOR POP Base Coat Brightener

Color Pop Base Coat & Brightener was developed specifically to help you make the most of your polish adventure. It’s a semi-translucent, shimmery first step that creates great adhesion and enhances longer wear. Pops your color as no other base coat does.

BULLETPROOF Glossy Top Coat

Bulletproof Glossy Top Coat can really take it! Tinted to enhance your polish color, creating the longest wear possible and formulated to resist chipping. One coat = seven days of wear. Two coats = even more wear and a deeper color. Protect and create the look you want.

ROCK HARD Matte Top Coat

Rock Hard Matte Top Coat can really take it! Tinted to enhance your polish color, creating the longest wear possible and formulated to resist chipping. One coat = seven days of wear. Two coats = even more wear and a deeper color. Protect and create the look you want.

Your Color To Match Your Style.

You have your own look, your own style, your own personality. Don’t settle for the same color as everyone else, have your own.

Get Inspired By Our Alex&Tay Design Ambassadors & Customers.

Be inspired every day by what you see and experience.
Turn any color into your curated fashion accessory.
Life is so boring without them.

Instagram Your Colors
#alextay | #customnailcolor | #nailyourcolor | #matchyourworld

What we think.

We think you deserve the right to express your creativity and wear the color you want, no matter what it is. We think you know best.

The Alex&Tay custom nail color system is rated 7-free and has been certified in Material Health at the Silver Level by the Cradle to Cradle Products Innovation Institute.

We think that you deserve the highest-quality nail polish. We stand behind our products 100% and work hard to make sure that you are happy